For Earth Day, Corona reminded consumers that one of the gravest dangers to wildlife is plastic pollution. The brand connected the environmental themes from 2018 and 2019 into a compelling PSA created in partnership with Oscar nominated stop motion artist PES.
8MM views to date and climbing but even more notably, on average consumers watch >90% of the film indicating they are being exposed to the message in full. The content has been used as an educational tool on broadcast and in schools.
Behind the Scenes
