A campaign that brings the average consumer, who spends 95% of their time indoors, closer to nature through the eyes of one of the world's best surfers Stephanie Gilmore. The backdrop for the campaign was a surfing trip to Fiji. Capturing an authentic journey with friends translates what is considered aspirational into a universally relatable human truth. Outside is our best side wherever and however you find it.
Working with Steph, a multi-talented individual in and out of the water, helped to drive affinity with women and the focus on friendship increased relevance during social-mixed gender drinking occasions.
