Corona's purpose is to get consumers outside, more often. However, people in Mexico City rarely get out of town, especially not to enjoy their iconic beaches. So, Corona brought the beach to the urban jungle by creating a first-of-its-kind multi-sensorial virtual reality experience that truly transported the audience to paradise. The experience was part of an interactive event with actors, blending virtual and real world storytelling. The event space itself was an immersive installation completely overhauled with a real beach, lush tropical forest and several other spaces facilitating a connection with nature unlike any other available in the city.
Virtual Reality
Installation
